Woman Beer industry Veteran to head Ceylon Tobacco

CEYLON TODAY | Published: 2:00 AM Dec 2 2021
FT Woman Beer industry Veteran to head Ceylon Tobacco

Monisha Abraham joins Ceylon Tobacco Company PLC as the Managing Director and Chief Executive Officer with effect from 1st December 2021, from Ibecor, a company fully owned by Heineken International, where she served as the Managing Director.

 During a career spanning over 16 years with Heineken, she has held various senior Management roles across five countries. 

Monisha joined Heineken Dubai in 2005, as Trade Marketing Manager. In less than 2 years, was appointed Marketing Manager for the Gulf region. In 2009, she moved to the Netherlands as the Regional Marketing Director for the Africa-Middle East region and later served as the Managing Director for Almaza in Lebanon from 2014 to 2017. 

She then moved to Heineken Hanoi as its Managing Director from 2017 to 2019, leading the Northern area of Vietnam. During this time Monisha was instrumental in spearheading the smooth integration of the northern and southern operating entities.

 In 2019, Monisha moved to Brussels, Belgium where she took over as Managing Director of Ibecor, a 100% Heineken owned company specialising in Inbound Logistics and Transportation for Africa and Middle East. At Ibecor she was responsible for transforming the organisation by expanding its business reach to Asia Pacific and the Caribbean. 

Possessing more than 25 years of experience in Marketing & General Management roles across the FMCG sector, Monisha has built a reputation as a leader who drives robust business strategies while developing people and fostering high performing teams.

 She has continuously worked towards building networks to facilitate collaboration across organisations as well as externally to drive business priorities, delivering sustainable growth in volumes and profits. Monisha holds a Bachelor’s Degree and an MBA from India.

CEYLON TODAY | Published: 2:00 AM Dec 2 2021

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