Union Assurance supports ‘Arakshawe Wagakeema Itukaramu’

CEYLON TODAY | Published: 2:00 AM Oct 23 2020
FT Union Assurance supports ‘Arakshawe Wagakeema Itukaramu’

Union Assurance announced its support for “Arakshawe Wagakeema Itukaramu”– A Campaign launched by the Ministry of Health, GMOA and Itukama to promote COVID-19 protection. 

The alliance offers much-needed awareness in managing the spread of the virus to mitigate the potential disruption to the health and well-being of our citizens and their livelihoods.  

Recent research shows a positive correlation in public awareness on attitude and practice, concluding that public awareness must be improved to be prepared for pandemic situations. 

The awareness drive, which kicked off on 19 October, conveys a powerful message, “Arakshawe Wagakeema Itukaramu” to remind the public of their responsibility in protecting themselves and others. The digital-first campaign presents a series of videos and posts on best practices supported by traditional and outdoor media.

Union Assurance CEO Jude Gomes, commenting on this programme, said, “We are in solidarity with the national effort to combat COVID-19. At this point we understand that creating awareness is a priority and we consider it our obligation as a responsible corporate citizen to support the national cause.” 

As with other respiratory infections like the flu or the common cold, public health measures are critical to slow the spread of illnesses. The campaign will aim to enhance public awareness in staying protected individually and being responsible for others in our communities. 

CEYLON TODAY | Published: 2:00 AM Oct 23 2020

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