Unilever Sri Lanka expands uStore.lk footprint on Viber
Unilever Sri Lanka has expanded coverage of its uStore.lk e-commerce service to instant messaging platform Viber. The service, which had been offered exclusively on Unilever Sri Lanka’s official e-commerce platform www.ustore.lk until now, has been extended to Viber, enabling more consumers the convenience of directly purchasing Unilever branded products from the safety, comfort, and convenience of their homes.
The www.ustore.lk service which was first launched in 2019, has gained significant acceptance by consumers since then as a preferred shopping destination of choice. This manifold increase of consumer traffic is largely attributed to the reason behind the extension of the service to Viber, for consumers to enjoy Unilever products from the comfort of their homes. Here, the uStore.lk bot takes the form of a user-friendly chatbot, inviting customers to explore the store and select from any of Unilever Sri Lanka’s array of products, be it beauty, skincare, baby care, household care, oral care, laundry and food and refreshments. Consumers can also purchase the company’s Pure it brand from this service. The bot offers attractive discounts and other types of promotions continuously, and more importantly, offers consumers access to the full Unilever Sri Lanka portfolio and selected international Unilever brands.
To avail themselves of the service, consumers need to simply access their Viber mobile application and search for uStore.lk to commence enjoying this new shopping experience. Thereafter, it is simply about selecting desired products to a virtual cart and entering a delivery address. Check-out takes place with ease and purchased items are delivered directly to a customer’s doorstep thereafter.