To promote struggling small businesses: ‘PinTheBiz’ from Softlogic Life

CEYLON TODAY | Published: 2:00 AM Jan 21 2021
FT To promote struggling small businesses: ‘PinTheBiz’ from Softlogic Life

Using an innovative approach to support small businesses around the country, Sri Lanka’s fastest growing life insurance provider Softlogic Life, has launched a disruptive thought-provoking campaign, ‘Pinthebiz’. The campaign encapsulates Softlogic Life’s deep commitment to enhance the well-being and quality of life of all Sri Lankans by embracing and utilising technology to innovate disruptive solutions.

‘PinTheBiz’ calls upon the support and cooperation of all Sri Lankans to help promote small businesses that they patronise, by spreading the word and recommending goods or services that they have consumed and sharing positive feedback. 

All they have to do is to visit ‘’ and submit the pin location/address, shop category, shop name and a contact number of businesses of their choice. Users can also submit entries by sending an SMS with the text ‘SME’ to 1312, to receive a text message with a link to the PinTheBiz website. 

If an individual does not own a smartphone, they also have the alternative option of sending their submissions via an SMS to 1312, with the text ‘HELP’, upon which they will be contacted via telephone by a support centre representative. All entries that are submitted will be tagged by PinTheBiz and mapped on Google Maps.

These business listings will then be accessible to the public by Googling the phrase ‘PinTheBiz shops near me’ to receive a curated list of shops in their near vicinity. The initiative hopefully will drive more customers to these small businesses and is expected to spur a strong spirit of community, where every purchase made will support the livelihoods of millions of our own country’s people.

The highly engaging initiative comes at a time of a global pandemic that has deeply impacted over a million local SMEs and in turn the livelihoods of a massive proportion of individuals and families in the country.

“Small businesses are at the heart of our communities and the key to millions of jobs. The COVID-19’ pandemic has unfortunately had a crippling effect on the country’s economy, in particular SMEs. The proposition of PinTheBiz is to put our best foot forward to inspire all Sri Lankans to help those who are trying hard and support their local businesses at a time when they need it the most.” Softlogic Life Managing Director, Iftikar Ahamed stated.

CEYLON TODAY | Published: 2:00 AM Jan 21 2021

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