The New Print King

By Shanuka Kadupitiyage | Published: 2:00 AM Jul 11 2020
Echo The New Print King

By Shanuka Kadupitiyage

While businesses are being challenged with the ongoing COVID-19 pandemic, Advanced Printing Technologies (Pvt) Ltd is powering through with the introduction of the Konica Minolta AccurioPress C83hc.

Konica Minolta is a company from Japan that has made its mark in the business world with sales and services spread throughout 152 countries. Since its establishment in 1873, the company has been expanding its business by making the most of its diverse technologies and innovations. One of its many innovations is the new AccurioPress C83hc which was unveiled for the first time in Sri Lanka partnering with Advanced Printing Technologies at the Water’s Edge recently.

The event was graced with many dignitaries of the printing and packaging industry. Addressing the gathering, the Country Head of Sri Lanka for Konica Minolta Francis Chua thanked the confidence that is placed in the company by those who are part of the printing industry in Sri Lanka while acknowledging Advanced Printing Technologies as the only exclusive partner for their flagship models, which includes the AccurioPress C83hc due to the expertise that Advanced Printing Technologies has in the photo, commercial, label and packaging print industry. 

Managing Director of Advanced Printing Technologies Udaya Hettiarachchi stated that, “we have introduced the game changing Konica Minolta AccurioPress C83hc which will revolutionise Sri Lanka’s photo album printing, short label and packaging industry”. 

The introduction of Konica Minolta’s AccurioPress C83hc is considered a game changer because of the variety of innovations and improvements it has when compared to previous models.

It comes with top of the line specifications and features that are set to change the game here in Sri Lanka.

First of course is the unique ‘high chroma’ toner specially developed by Konica Minolta which can produce more vivid and natural colours compared to its competitors thanks to its wider colour gamut which takes its printing capability to the next level. Colours such as brilliant green and bright purple which couldn’t be printed before with a standard ‘CMYK toner’ can now easily be printed with the AccurioPress C83hc. Images printed from the AccurioPress C83hc are brighter and more saturated, allowing you to portray colours as seen on your computer screen. This would undoubtedly be able to bring a competitive edge for those who need to produce high quality images on print such as people who print photo books and albums, nature photography, commercial graphics and hand tags for fashion apparel. 

With years of industry experience under its belt, Konica Minolta has always been at the forefront in understanding the need for improvement and innovation, especially in the printing industry at the moment. With the continuation of COVID-19, the retail sales market in Sri Lanka has changed and users are now looking for alternate ways to purchase consumer products and services. This means that having the competitive edge to survive will be important in the modern marketplace. For this, the industry needs to think of new, creative solutions for short and long term solutions for the future. The idea of developing value-added print applications which links to online resources is one option among many.  By introducing the AccurioPress C83hc, Konica Minolta and Advanced Printing Technologies hope to provide that competitive edge.

The AccurioPress C83hc is fully equipped with professional media and finishing capabilities.

The new technology available in this machine helps in minimising printing costs, maximising printing speeds (upto 81 A4 size pages per minute) yet still performs as a high quality printer that is a leader in the industry. The photo album printing and short run label and packaging industry will undoubtedly benefit from the new features of the AccurioPress C83hc with such cutting edge features.

One of the main topics explored during the event was the importance of understanding the ever changing customer demands and meeting them with the newest technology in order to stay competitive in the market.

 Early adopters of Konica Minolta’s latest and greatest in Sri Lanka were present as well and surely there will be many more to come in the near future.

(Pix by Dumindu Wanigasekara)

By Shanuka Kadupitiyage | Published: 2:00 AM Jul 11 2020

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