TBWA\ Sri Lanka clinches Agency of the Year 2021

CEYLON TODAY | Published: 2:10 AM Nov 22 2021
FT TBWA\ Sri Lanka clinches Agency of the Year 2021

The ‘Disruption’ company, TBWA\ Sri Lanka was awarded ‘Sri Lanka’s Agency of the Year for 2021’ in Campaign Brief Asia’s creative ranking. Campaign Brief Asia is an entity that recognises creative excellence in the Asian region, which awards points to advertising agencies pertaining to their success at international award shows. In 2020, TBWA\ Sri Lanka’s medal tally earned it the rank of number two in the ‘Agency of the Year’ category. 

During the past year, the ‘Aura Incense Barricade’ campaign showcased the creative prowess of TBWA\Sri Lanka, which won 2 gold and 2 bronze medals at ADFest 2020, and The Work 2020. These accolades have culminated in earning TBWA\Sri Lanka a total score of 195 points, and the title of number one agency in Sri Lanka. 

TBWA\Sri Lanka is a part of one of Asia’s most prominent creative networks, TBWA\Sri Lanka and has a client portfolio of well-known and well respected local and international brands, which include AIA Insurance, Prima Kottumee, Maliban, the Australian Government, 4Ever Naturals, Dulux, Lanka Hospitals, Commercial Bank, and Standard Chartered Bank to name a few. 

The mantra of the company is ‘Disruption’ which in essence is the ability to overturn the existing market convention to create a radical change. A belief held up by the entire agency team, ‘Disruption’ acts as a catalyst for creative thinking, which in turn continuously delivers successful campaigns for the agency's client portfolio by making their brands stand out. Speaking on the recent achievement of the agency, Renuka Marshall, Managing Director of TBWA\Sri Lanka stated, “Agency rankings are a measure of creativity. 

This achievement sheds light on the talents and the creative capabilities of every individual within the Agency. Whilst a huge shout out goes to the trio of creatives, Shyan, Buddhika and Chaminda ranked as Sri Lanka’s no one, and I have to stress that our creatives working under the guidance of Soruban along with the entire agency team, who consistently fuel the ethos of Disruption deserves recognition for their efforts, which made these projects successful. 

My heartfelt congratulations to everyone involved and may this inspire and motivate the agency to keep disrupting more” Expanding on the creative success of the agency, Nathasoruban Sivapatham, Chief Creative Officer said, “The Best Creative Agency of the Year is a title awarded to us in recognition of our creative talents and our ability to work as one team. 

I believe our success lies in our culture, which encourages thoughts and ideas from every tier in the agency, however crazy. Being part of a global network, we also have access to an abundance of impressive creative work, which is shared amongst everyone in our team. In addition, we take every brief as an opportunity to Disrupt and elevate our creative standards. This achievement, therefore, is a nod to our creativity and the endless hours of hard work. 

To end, I have to say that it is invigorating to see our work make a mark internationally, which is definitely a proud moment for us all.” Planning for the future, TBWA\ Sri Lanka is utilising the ‘Disruption’ tool that has brought on all its current successes, by evolving its strategies and thinking, to be relevant in the present state of ‘new normal’ to offer their clients creative solutions that make an impact.

CEYLON TODAY | Published: 2:10 AM Nov 22 2021

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