Sri Lanka Pavillion Attracts Large Numbers

CEYLON TODAY | Published: 2:00 AM Oct 22 2021
FT Sri Lanka Pavillion Attracts Large Numbers

The Sri Lanka Pavilion continued to attract large numbers of visitors to Expo 2020 - result of the concerted efforts of Sri Lanka Tourism along with the Export Development Board, Ceylon Tea Board, Sri Lankan Airlines, Consulate of Dubai and with the cooperation of the Ambassador to the United Arab Emirates. EXPO 2020 DUBAI, a prestigious global event commenced on 1 October and will run until 31 March 2022. 

Located across a 438 hectare area, that is around 1,083 acres of desert land where 192 countries are participating under the themes of Opportunity, Mobility and Sustainability. The Sri Lanka Pavilion is positioned in the ‘Opportunity District’ of the Expo Village. The space allocated is a 212 sq metre area, assigned free of charge, by Expo 2020 Dubai and is built on a design concept given by a team from the Moratuwa University, which won the design award selected and awarded by expo officials. 

This was when the Export Development Board (EDB) took the lead from 2018 representing Sri Lanka at Expo 2020. Based on the design and approvals from the Organisers of Expo 2020 Dubai, the pavilion showcases the hydraulic civilisation of Sri Lanka and is presented in a manner to attract tourists to the Island. In a visual journey, keeping in mind the unique position of Sri Lanka as an authentic, compact and diverse destination. 

Silent display screens take visitors on a journey through history, culture, nature, people, and the many facets of a visit to the Island will entail, through the medium of storytelling, via video and digital content. This has been successfully achieved while retaining the essential features of the design. Some features of the design aspect have had to be adjusted to keep with climatic and health and safety conditions of the location of Expo 2020; it has not resulted in any additional cost to Sri Lanka. The pavilion construction was facilitated at zero cost to Sri Lanka courtesy Expo 2020 Dubai. 

Financial constraints have also played a part when implementing some of the plans of the EDB, which had budgeted to spend Rs 580 million and the contributions from industry players, for the six months duration of Expo 2020. 

The pandemic and economic factors resulted in EDB not being able to raise the funds. Sri Lanka Tourism was called upon in December 2020 to shoulder the financial responsibility and also to take leadership with Tourism agreeing to spend Rs 155.5 million, a fraction of the initial budget, for the entire six months.

CEYLON TODAY | Published: 2:00 AM Oct 22 2021

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