SLIM ‘Liyaka Mahima’ Trade Fair a success
The Liyaka Mahima Trade Fair, initiated by SLIM in collaboration with SABAH (SAARC Business Association of Home-Based Workers), was officially declared open on 25 September at the Bandaranaike Memorial International Conference Hall (BMICH).
The Trade Fair, which was organised under the ‘Restart Sri Lanka’ initiative, was successfully concluded on 27 September.
The Chief Guest at the opening ceremony of the trade fair was Chandani Bandara. Among the many distinguished guests were, Ruwan Liyanagamage, Wasantha Mallikarachchi, Suranjith Swaris, Sarath Fernando, Nishan Nawaratne, Upul Adikari and Nalin Attygalle being present.
The trade fair showcased 66 small-scale (home-based) women entrepreneurs and attracted a significant crowd. This initiative aimed to promote small-scale women entrepreneurs by showcasing their products and services and elevating the standards and scope of their businesses. This was done with the goal of helping them to penetrate and thrive in the competitive market in Colombo.
The transition from homemaker to a sophisticated business woman is a tiresome task that requires understanding the target market, producing a valuable product or service, focusing on pricing strategies and promoting the business. But this phenomenon is rapidly changing in Sri Lanka with more and more women taking up entrepreneurial activity especially in micro, small and medium scale enterprises with the determination to be successful and contribute to the country’s economy.