SLIM launches South Asian Journal of Marketing
The Sri Lanka Institute of Marketing (SLIM) recently launched the ‘South Asian Journal of Marketing’ (SAJM), which is a peer-reviewed open-access journal.
The bi-annual journal, issued in July and December, was introduced in collaboration with Emerald Publishing, which is also the first ever Sri Lankan academic partnership with Emerald Publishing.
The ceremonial launch was held at Hilton Colombo Residences with Minister of Education Professor G.L. Peiris as the Chief Guest. Moreover, Emerald Publishing Director Tony Roche and University Grants Commission (UGC) Chairman Senior Professor Sampath Amaratunga attended the event as the guest of honour and special guest respectively.
The journal was launched at the 50th Anniversary celebration of SLIM.