SLIM launches SLIM DIGIS 2.1

CEYLON TODAY | Published: 2:00 AM Sep 20 2021
FT SLIM launches SLIM DIGIS 2.1

Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka, recently launched SLIM DIGIS 2.1, the digital awards ceremony at a virtual press conference held on 16 September 2021. Held for the third consecutive year, SLIM DIGIS is one of the only dedicated awards event that recognises the innovations, budding talent and provides due recognition to professionals of the Digital Marketing sector. 

The awards event recognises the best Digital Marketing achievements across multiple sectors including Banking and Finance, Insurance, Telecommunication, IT and Internet, Leisure and Hospitality and Travel and Tourism. Similar to the previous year, DIGIS 2.1 will feature the main awards and special awards categories. This year will also see the inauguration of two new special awards: the ‘Best Response to COVID-19’ category will recognize the best Digital Marketing initiatives which turned challenges faced in the new normal into opportunities by engaging customers and thereby leveraging the business trajectory. 

The ‘Best Use of Data’ category will focus on recognizing the best-in-class digital campaigns driven or enhanced by data, and will be open to any idea that has used data in a meaningful way to craft creative marketing mix integrations into the core of their campaigns. While the COVID-19 pandemic continues to hinder businesses around the world, the new award additions will add further value to recognizing the efforts taken by Digital Marketing professionals to stay ahead of the curve. President of SLIM Thilanka Abeywardena said, 

“We are indeed proud to launch our premier Digital Marketing awards ceremony for the third year running. We were thrilled to see the number of entries received during the last year’s event despite the challenges faced in the backdrop of the COVID-19 pandemic. Being the only awards ceremony dedicated to the Digital Marketing fraternity, we want the Digital Marketing professionals and companies to make this rare opportunity count. At this crucial and challenging point in time, it is of utmost importance that Digital marketers produce their best work in order to ensure business continuity. Since its inception, SLIM DIGIS has been fueling the Digital Marketing industry while providing a platform for the due recognition of the industry’s best achievements.”

CEYLON TODAY | Published: 2:00 AM Sep 20 2021

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