SLC Calls for Tenders for England Tour
Sri Lanka Cricket (SLC) has called for tenders from Media organisations to procure Media and related activities for the tentatively rescheduled England tour of Sri Lanka, though ECB is yet to officially confirm the series.
England were in Sri Lanka to play a two-match Test series in March when it was abruptly called off due to the threat posed by the Covid-19 pandemic, and the series has now been rescheduled for January 2021. The said series is not part of the FTP signed with Sony. As SLC was not happy with Sony’s offer the Board has called for Expression of Interests for International Television, Radio, Digital, Gaming and Betting rights of the tour. Interested parties have been requested to submit their EOI before
According to reports, Sony initially had valued the series at $700K, but SLC is of the opinion they should get $1Mn per game (i.e. total of $2Mn). The difference in revenue has led to SLC now deciding to call for tenders. It is worth noting that the series is still not 100% confirmed, and recently the ECB spokesperson was quoted as saying they will have to see how Sri Lanka’s quarantine norms pan out, and only post that a call on the series will be taken. Recently, Bangladesh Cricket Board also cancelled their tour to Sri Lanka for the same reason.
Meanwhile, as reported by Inside Sport earlier, SLC has already signed up with SPN for the Sri Lanka cricket Media rights for the next 3-year cycle. SLC again was not satisfied with the $22.3Mn offer by Sony for the 3-year cycle, but as they did not have any other alternative, they had accepted the offer.