Singer launches Sony’s innovative entertainment solutions
Singer Sri Lanka PLC, the country’s premier consumer durables retailer, in a pioneering virtual launch recently unveiled an all new entertainment product portfolio from Sony including 4K UHD Android Television series, new range of Sony Audio systems, Active Noise Cancellation powered Headphones and range of Sony Sound Bars.
The launch event was the first of its kind organised by Singer featuring a massive audience and it was streamed live via several platforms including Social media channels of Singer, Sony, Chanux Bro and many other community and celebrity pages, providing access for the general public to get to know the new products while being entertained at the same time.
Aiming at offering a unique experience for viewers, the event was hosted by Sri Lanka’s most popular tech YouTuber Chanux Bro who has a subscriber base of over 1 million on YouTube. With hands-on experience in tech reviews, Chanux Bro treated the viewers with a wealth of knowledge on the new Sony products, their advantages and why they are best suited for the modern generation.
The launch event was illuminated by the participation of superstars, Bathiya Jayakody and Santhush Weeraman (BnS) who are also the Brand Ambassadors for Sony. BnS entertained the audience to a thrilling music filled evening. Sri Lanka’s trending YouTube artists Blok and Dino also attended the event and entertained the audience with a special skit, which had the audience in stitches.