President opens first YOO Shoes outlet

CEYLON TODAY | Published: 2:00 AM Feb 23 2021
FT President opens first YOO Shoes outlet

The very first outlet of YOO shoes, the 100% Sri Lankan brand, which is gearing up to take on the highly competitive market, was declared open by President Gotabaya Rajapaksa at the State Trust Centre (Rajawasala) Shopping Complex established within the Economic Centre premise in Narahenpita, Colombo 5, last Thursday (18).

Minister of Trade Bandula Gunawardena was also among a host of other distinguished guests who attended the opening ceremony of the brand new showroom, part of the Sri Lanka State Trading Corporation’s Rajawasala shopping complex which houses 78 State and private shops.

YOO Brand (PVT) Ltd Managing Director Hemantha Perera and Chief Executive Office Chamath Thanaweeraarachchi introduced the brand to President Rajapaksa during the inauguration.

The all new YOO brand which is ready to take the highly competitive shoe market by storm, introduces a wide range of world class sport and casual shoes, manufactured by YOO Brands (PVT) Ltd, which is an affiliated company of Sarasavi Industries (Pvt) Ltd.

In January 2021, YOO Brands (PVT)Ltd started manufacturing 100% seamless knitted shoes for the first time in the country introducing YOO brand. The YOO brand production line adapted a specific knitting technology that uses specialised circular looms to develop a perfectly fitting shoe upper that adapt perfectly to the foot. The new production method also made possible for the company to manufacture and supply locally made premium performance shoes with a 50% lesser price tag than those which are already in the market. 

The YOO products support premium performance and are able to compete with world renowned brands when it comes to durability. 

YOO offers a variety of shoe categories such as Ladies’ and Gents’ Sports and casual shoes, Children’s sports and casual and fashion shoes under the Splendor brand and Premium collection of School Shoes under the Sky Runner brand. 

CEYLON TODAY | Published: 2:00 AM Feb 23 2021

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