Nestlé launches ‘Nestlé Boost Original’
By Rajiesh Seetharam
Nestlé Health Science has launched its latest product, ‘Nestlé Boost Original.’ “It is a nutritional food drink which helps elders get the nutrition they need as part of a balanced diet, to lead a healthy and active lifestyle,” said Nestlé Lanka Vice President, Bandula Egodage at the product launch.
He added, Nestlé Boost Original contains protein to help maintain muscle strength and 16 vitamins and minerals including Vitamin C, D, zinc and iron to help support immunity.
“Statistics clearly show that the Sri Lankan population is ageing. We are providing a solution for Sri Lanka’s ageing population by launching Nestlé Boost Original,” explained Egodage.
Nestlé Health Science Business Manager, Madhu Siriwardena, said, “With its purpose of empowering healthier lives, Nestlé Health Science offers a range of everyday, high-quality nutritional products developed based on innovative science, supported by comprehensive research. The introduction of Nestlé Boost Original will help Sri Lanka’s growing older generation, as it is specifically designed to meet a variety of nutritional needs of elders. It is a low fat product and has a low glycemic index.”
The product will be distributed by A. Baur & Co. “Having made major investments in our sales and distribution network, we stand as one of the most technologically advanced and best skilled sales force in the country. We believe Nestlé Boost Original will become a household name very soon,” said A. Baur & Co. CEO Rolf Blaser.
Nestlé Boost Original is now available in supermarkets, stores, and pharmacies islandwide in 480-gram value packs.