Mahindra and Ideal Finance introduce ‘Sahana Package’
Mahindra Finance, one of India’s leading non-banking finance companies, together with Ideal Finance Ltd., the finance arm of the Ideal Group, recently introduced a special COVID-19 Sahana Package, to facilitate buyers of Mahindra personal and light commercial vehicles.
Mahindra Finance previously entered into a joint venture with Ideal Finance Ltd. to leverage on its socially inclusive business model, facilitating the local consumers with the best possible offers.
“What we observed was that many people face hardships, especially after COVID-19, which triggered financial issues that deprived them of owning a vehicle. People who wished to begin a business of their own or upgrade their businesses to the next level with mobility facilities could not afford that due to rising financial burdens,” said Nalin Welgama, Chairman of Ideal Group of Companies.
Ideal Group initially began operations in Sri Lanka in the light truck segment and later expanded its range to the personal vehicle segment, with Mahindra KUV 100 being assembled and rolled out in Sri Lanka.
The Mahindra and Ideal partnership has brought over 55 per cent of market share within the country in a short time span and continues its merry way with a customer-centric approach. Ideal Motors, a fully owned subsidiary of the Ideal Group claims a large footprint across Sri Lanka.