Loops Integrated recognised for Softlogic Invest’s ‘This Could Be You’
Loops Integrated, an award winning creative-led integrated marketing agency, was recognised at the recently concluded Dragons of Asia Awards, for the campaign ‘This Could Be You’, ideated and executed for Softlogic Invest.
The campaign received a Black Dragon for the Best Product Launch or Relaunch Campaign. Loops is the only agency from Sri Lanka to receive a Dragon in this category, amongst other top agencies in Malaysia, China, Pakistan and India. Dragons of Asia is an international marketing awards programme based in Malaysia and sees contestants from across the Asia-Pacific region. It recognises the very best in resultsdriven marketing communications by agencies and clients across the region.
This year, Dragons of Asia partnered with the Association of Accredited Advertising Agencies (4As) of Sri Lanka to facilitate local agencies to participate. Softlogic Invest is Sri Lanka’s 1st youth-focused, 100% end-to-end digital investment product in the open-ended unit trust industry. For the first time in Sri Lanka, an investment brand set out to create an investment culture among the youth, inviting them to invest in a money market or equity unit trust, with only LKR 5,000/-, using just a smartphone.
Softlogic Invest is a new entrant to the industry and successfully managed to capture 57% of new accounts opened industrywide, within just its first year, among many other feats; including becoming the highest and second highest contributor to growth in the equity and money market unit trust categories, respectively.