LAN Launches #IAMHER Prog to Empower Women Entrepreneurs

CEYLON TODAY | Published: 2:00 AM Mar 23 2021
FT LAN Launches #IAMHER Prog to Empower Women Entrepreneurs

The Lankan Angel Network (LAN) recently launched the #IAMHER 2021 programme, aimed at empowering women entrepreneurs and developing the landscape for women-led start-ups via a multi-pronged strategy. The programme was launched at the LAN-hosted, ‘Beyond the Cape’ event held at Hatch and supported by ecosystem partner Ford Foundation. The event also brought together women leaders across several sectors to discuss their journey and discuss how communities and corporates can be better at empowering women and bring them closer to gender parity in Sri Lanka.

As the world celebrated International Women’s Day 2021, women had been at the forefront in managing the impacts of the COVID-19 pandemic as employees, healthcare workers, business leaders, and homemakers. Yet, emerging data has shown that women have also borne the brunt of the effects of this crisis. 

The #IAMHER programme will focus on addressing key challenges faced by women entrepreneurs through a multi-pronged strategy revolving around creating awareness about women entrepreneurs and women-led start-ups, helping develop core business knowledge (e.g., financial literacy), and boosting the use of technology to improve day-to-day operations. The first initiative of the #IAMHER 2021 programme – Her Brand – was launched at the event. This initiative seeks to bring together three different communities to collaborate and co-create, leveraging each segment’s strengths to address several challenges.

For this initiative, female-led start-ups and emerging videographers will be selected via an application and evaluation process. Videographers can apply through the Avocado App, while start-ups can apply through an application available on the Lankan Angel Network Facebook page. Ten selected start-ups will be paired with ten emerging videographers who will capture the brand’s story to create a video on their startup partner. Each startup will be required to pay a nominal fee of Rs 5,000 for their video, and the fees collected will go towards the creation of a mini-documentary video for Women in Need (WiN), a non-profit organisation that helps women and girls address gender-based violence, which has been selected by LAN as the Impact Partner of this initiative. The deadline for applications is 15th April 2021.

“We want to empower more girls through LAN’s #IAMHER initiative by showcasing their talents as videographers and entrepreneurs, as well as the range of activities that WIN does as an organisation. Through this initiative, we want to create awareness, build engagement while celebrating some tremendous entrepreneurial success stories,” said Kavindi Wijesekera, Head of Social Enterprise at Women in Need. 

CEYLON TODAY | Published: 2:00 AM Mar 23 2021

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