Interbrand’s Best Global Brands Ranking: Allianz once again named the World’s No. 1 Insurance brand

CEYLON TODAY | Published: 2:00 AM Oct 22 2020

For the second consecutive time, Allianz emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking. 

The positive news comes at an especially uncertain time for markets and industries across the globe, as they attempt to navigate the challenges of a worldwide pandemic.

“Our focus on resilience, integrity and customer centricity is paying off. Allianz has once again been recognised as No.1 insurance brand globally, which is fantastic news and confirms that we are on the right track,” said Oliver Bäte, Chief Executive Officer of Allianz SE. 

“We are immensely proud to be the No. 1 insurance brand, and to have secured our place on the Top 40 Best Global Brands’ list. In just ten years, Allianz has moved from 67th place on the list with a value of $4.9 billion in 2010, to 39th place with a value of almost $13 billion in 2020. While half the brands in the Top 100 failed to grow this year, Allianz’s valuation increased by seven per cent, despite the crisis, taking it to $12.935 billion,” said Christian Deuringer, Head of Brand & Partnerships at Allianz SE. “We have set ourselves a goal to become a Top 25 brand by 2025.” 

For Allianz, the ranking is more than an encouraging sign of the brand’s growing strength. It also points to Allianz’s increasing role in people’s lives. 

“During COVID -19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role in the lives of our customers, our employees and our communities, helping secure the future, and giving our customers courage in these difficult times,” stated Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE. 


CEYLON TODAY | Published: 2:00 AM Oct 22 2020

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