HNB launches ‘A Banker’ for every Sri Lankan

CEYLON TODAY | Published: 2:00 AM Jan 18 2021

In a bid to celebrate the achievements of unique and exceptional local entrepreneurs, HNB PLC announced the launch of ‘A Banker for every Sri Lankan’. 

Launched across all of HNB’s social media handles, the campaign will showcase the achievements and journey of exceptional entrepreneurs across its substantial SME client base. 

 “As a sector that produces for more than half of all GDP and accounts for 45% of all employment, SMEs are the lifeblood of this nation’s economy. Given that HNB holds one of the largest portfolio of SME clients and has the longest running engagement among private sector banks in this space, we felt it was our responsibility to provide as much assistance as possible.  

 “With this campaign, our intention is to create a virtual space to showcase the journey of some of Sri Lanka’s most successful enterprises, so that we can elevate their brand awareness and help these businesses to sustain their growth, while also holding them up as an inspiration to others with dreams of starting their own business. These are challenging times, but the SMEs that can find their feet in this moment could well be this nation’s next generation of blue chip corporates. And we will be with you every step of the way,” HNB DGM Retail and SME Banking, Sanjay Wijemanne stated.      

 In 1989 HNB became the first private sector bank to establish dedicated products and services specifically catered to the SME sector under the banner of HNB ‘Gami Pubuduwa’.  

 While extending vital financial services to underserved communities across the island, the bank also sought to empower its SME clients with the knowledge and skills necessary to sustain their businesses over generations.  

 In addition to advisory services, the bank also offers further support for clients to capture business from local and export markets alike.   

CEYLON TODAY | Published: 2:00 AM Jan 18 2021

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