Hemas Consumer strengthens portfolio with L’Oréal partnership

CEYLON TODAY | Published: 2:00 AM Apr 19 2021

Hemas Consumer, a leading manufacturer and distributor in Sri Lanka’s beauty and personal care sector, has strengthened its portfolio of offerings in a groundbreaking partnership with one of the world’s number one beauty company, L’Oréal. With this partnership Hemas Consumer obtains distributor rights to leverage its sales network and innovative marketing approaches in taking L’Oréal’s wide range of beauty and personal care brands across Sri Lanka. 

With consumer awareness on the rise, people have become more conscious and demanding of the brands they use, seeking out high quality, and trusted products to fulfil their beauty and personal care needs. Through Hemas, Sri Lankans can have access to the highest quality skincare, haircare, make-up, sun protection and fragrances from L’Oréal, backed by over 110 years of trusted excellence in providing consumer-friendly products. 

Commenting on the new partnership, Sriyan de Silva Wijeyeratne, Managing Director, Hemas Consumer and Executive Director Hemas Group said, “We have spent over fifty years building successful and strong consumer brands in Sri Lanka. In keeping with our promise of consumer delight and trust, we are elated to partner a world-class cosmetics group like L’Oréal expanding our existing portfolio with the world’s most sought-after beauty and personal care products. We are well equipped in our distribution process with islandwide sales channels to serve all parts of the country. I believe this partnership will revolutionise Sri Lanka’s beauty care industry and more prospects await as we continue to look ahead with L’Oréal.”

Sabrina Esufally, Director Business Development and Innovation at Hemas Consumer said, “This partnership will enable Sri Lankans to access the iconic brands and solutions created through years of research and innovation by L’Oréal.  In the fast evolving and dynamic beauty industry, the combined strength of Hemas’s local heritage and penetration, and L’Oréal’s global technology and trust is the perfect recipe for consumer delight.”

Initially, L’Oréal’s highly popular brands such as L’Oréal Paris, Garnier and Maybelline will be available in the general trade, modern trade and e-stores across Sri Lanka, with the portfolio continuing to expand as the partnership grows. 

CEYLON TODAY | Published: 2:00 AM Apr 19 2021

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