Freshbox: Debuting a New Era of Delivery

By Shafiya Nawzer | Published: 2:00 AM Jul 25 2020
Home Freshbox: Debuting a New Era of Delivery

By Shafiya Nawzer 

The pandemic changed our perspectives of grocery shopping in Sri Lanka – during the lockdown, when supermarkets were closed and it was difficult to access groceries, delivery services provided an important lifeline for many.  

Freshbox is one such food delivery service that was introduced during the lockdown period. The team behind Freshbox comprises Himal Tennakoon, Thanura Yapa, Praveen Wickragmage and Eshan Ruwinka. The four schoolmates, motivated to serve the community during the lockdown, devised the platform. The brand has a partnership with Aeonicdesk, which provides the software services to run the website. 

What caught my attention was that they had no minimum order value, a reasonable delivery and handling fee, and the convenience of quick delivery to your doorstep. Freshbox makes it easy to find the groceries you need, plus it includes all types of essential products, including fruits, vegetables, spices and homecare products. 

The website,, is user-friendly and they have introduced an interesting concept, called the ‘Recipe Box’, for the first time in Sri Lanka. The recipe box has over 15 meal recipes to pick from; the dish you pick includes all the ingredients needed to make it, along with an easy-to-follow recipe. The virtues of recipe boxes are almost endless; the ingredients are delivered to your door, you don’t have to think too much about measuring or where to find a specific item, food waste is minimal, and it makes it easier to get your hands on top-quality produce. 

Ceylon Today spoke to the team behind Freshbox and here is what they had to say: 

What is the concept and idea behind Freshbox? 

Freshbox was founded with the intention of providing a safe and convenient grocery delivery service during the lockdown. Currently we provide over 300+ grocery items, frozen meat, and farm-fresh vegetables and fruits. During the lockdown, Freshbox managed to serve over 1,000 households.

Tell us about the inception of the ‘Recipe Box’; what is it and how did it come to be?

During the lockdown, we saw an uptrend in home cooking, and people really loved the experience. Our idea was to bring convenience to those who enjoy cooking. Also with lockdown easing out, people have gone back to their busy schedules, so we want to encourage home-cooked meals, as we can provide a convenient way of shopping.  

Recipe boxes are a popular concept worldwide and cater largely to households due to below reasons:

-  Convenience of having all the ingredients delivered to your doorstep

-  Saves time on shopping 

-  Great as a gift 

-  Convenient for dinner parties 

- Fresh ingredients and well-known household brands 

- Good experience, as you can cook your own home-made dish with a simple recipe card

What are some of the other products available through Freshbox and what are the best sellers?

We have a range of over 300 products such as-dry food, fresh vegetables, fruits, meat, baby care, home care, milk, frozen items and personal care products.

There are other food delivery services out there, how do you stand out from the rest?

Our main objective is to provide a high-quality service. We have quality controls at different levels to ensure our customers are catered with the highest quality products. Our products undergo quality control when purchasing vegetables and fruits; they are also handpicked at the time of packaging. We offer 24/7 customer support for inquiries and follow-ups. We obtain feedbacks from our regular customers to improve the experience. 

Why do you think people should support and purchase from their small-scale local delivery provider over purchasing from a large-scale supermarket?

The main point is the convenience of not having to run to the supermarket. However, an online store should ensure customer satisfaction by providing a service that exceeds expectations. 

What’s next in store for Freshbox?

We will be adding more recipe boxes in the coming months to cater to different needs of people such as health boxes, breakfast boxes and many more exciting boxes. We will also continue to expand our services and customer satisfaction.

By Shafiya Nawzer | Published: 2:00 AM Jul 25 2020

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