Fairfirst Insurance & PayMaster tie-up

CEYLON TODAY | Published: 2:00 AM Apr 9 2021
FT Fairfirst Insurance & PayMaster tie-up

Fairfirst Insurance recently partnered with PayMaster Solutions (Pvt) Ltd to offer a convenient and speedy way of purchasing insurance on the go.

PayMaster is a one-stop payments app developed and operated by PayMaster Solutions (Pvt) Ltd, a fully-owned subsidiary of FirstPay (Pte) Ltd Singapore. The app aims to revolutionise the way Sri Lankans transact when topping-up their mobile reloads and paying their bills.

On the forefront of offering progressive Sri Lankans a myriad of contactless and customised solutions, Fairfirst Insurance is known to be amongst the most innovative service brand in the industry. Taking the lead in being the first and only e-commerce ready insurer and a pioneer in empathy-based contactless solutions, this partnership has created a digitised synergy that would greatly benefit the end consumer of purchasing insurance while on the move. 

During the first phase of this partnership, Fairfirst will be offering its customers a Personal Accident Cover that can be purchased via the app. And a few months down the line, the company will expand its product range to offer other Fairfirst Insurance solutions to the progressive Sri Lankan. 

Commenting on the tie-up, Sanjay Siriwardena, Chief Sales Officer Fairfirst, stated, “We are continuously looking to expand our horizons on how to serve our customers better. In a world where digitisation is ruling, we must remain at the forefront of such advances. Empowering our customer with countless ways to experience and purchase our products should be made accessible at each corner.”

CEYLON TODAY | Published: 2:00 AM Apr 9 2021

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