Elephant House unveils ‘Feelgood’ guilt-free frozen confectionery range
Elephant House Ice Cream, Sri Lanka’s leader and iconic ice cream brand, recently unveiled ‘Feelgood,’ its new guilt-free frozen confectionery range, supporting consumers who embrace wellness and balanced lifestyles.
Today, more individuals and households are focussing on wellness and mindful eating. This long-term commitment to health has propelled customers to make well-being a part of their daily routine including a reduction in sugar intake. However, that does not prevent the need to satiate cravings with no guilt attached. Elephant House Ice Cream, as a truly Sri Lankan brand, has always been associated with trusted quality and goodness, enjoyed by generations. A recognised market trailblazer, Elephant House Ice Cream continues to drive innovation in the industry to meet the rising health and wellness trends.
Understanding that consumers are exploring alternatives that are healthier and pose nutritional value, Elephant House now indulges the simple delights in life. The newly launched ‘Feelgood’ collection of Frozen Yoghurt; Mixed Berry and Tropical Mango and No-Added Sugar; Chocolate and Vanilla, is crafted with carefully selected ingredients, while providing a lightened indulgence. These guilt-free indulgent frozen desserts, can be even consumed as a snack during the day, helping customers stay on track with their wellness goals.