CBSL leads ‘Rata Purama LANKAQR’ campaign
The Central Bank of Sri Lanka in coordination with leading financial institutions and telcos in the country set in motion the ‘Rata Purama LANKAQR’ promotional campaign with a monumental event on 23 January 2021.
Held at Diyatha Uyana, Battaramulla, the Chief Guest was State Minister of Money and Capital Market and State Enterprise Reforms Ajith Nivard Cabraal. Distinguished invitees included CBSL Deputy Governor Yvette Fernando, Chairperson of the National Payments Council D. Kumaratunge, and Chairman – CBSL appointed LANKAQR Committee/CEO SDB Bank Thilak Piyadigama, among other distinguished guests.
The Colombo-leg of the LANKAQR national campaign, drawing on the participation of numerous high-profile guests plus the island’s top banks and financial institutions, aimed to advance the programme’s overall vision of promoting digital transactions as the new norm and included city-wide promotions, covering major commercial locations in and around the city.
The Colombo-phase of the LANKAQR campaign created further public awareness on the ease, cost-effectiveness and secureness of LANKAQR digital payments for both customers and businesses, ensuring further momentum in realising the national vision of a smooth transition to a digital society. The ‘Rata Purama LANKAQR’ initiative represents the second phase of an island-wide campaign that commenced late last year to introduce LANKAQR as the standard for mobile phone and digital payments countrywide, in moving towards a cashless and digitally-savvy society plus greater financial inclusion across Sri Lanka.