Bringing Mrs World Home
By Sadira Sittampalam
Sri Lanka has a long history of involvement with the Mrs World pageant, with two Sri Lankan women holding the prestigious title of Mrs World; current Colombo City Major Rosy Senanayake in 1985 and now Caroline Jurie in 2020.
Over the years, the competition has been hosted at various scenic locales around the world including Australia, Israel, Hawaii and many more. This year, it has been announced that the 2021 competition will be hosted by Sri Lanka, allowing all the beauty and splendour of this country to be showcased to a global audience.
The pageant was the first competition for married women with its inception in 1984. Since then, the pageant has only striven to continuously improve their standards for competition.
Now, featuring directors in 80 countries, this competition has slowly grown to be one of the largest and most successful of its genre in the world.
Reigning champion, Caroline Jurie shared some of her sentiments of this year's competition, "I think it's wonderful that the Mrs World organisation has decided to bring the competition to Sri Lanka and I'm so proud that a huge event like this will be staged here for the first time."
Chief Business Development Officer for Mrs World and former Mrs World 2018, Alice Lee Giannetta reiterated this saying, "This year, we at Mrs World, are so proud that on our 36th year anniversary, we get to host Mrs World here in Sri Lanka."
This year's competition will be held in November of this year. Vogue Jewellers will act as the title partner for Mrs World 2021, offering the best of Sri Lankan jewellery; having proved themselves with the highest number of local and international awards.
They have committed themselves to innovation and craftsmanship of the highest standards; bringing even the most complex designs to life and which makes them the ideal partner for the pageant.
Hotel partner The Kingsbury and their chain of luxury resorts are strategically scattered around the island, offering some of the best service Sri Lanka can offer particularly when hosting contestants from over 80 countries in November 2020.
Director of Public Relations at The Kingsbury, Amanda Fernando "We at the Kingsbury, Amaya Resorts and Spa's are honoured to be a part of this pageant. We look forward to hosting a successful pageant and also to send a positive message out to the world about the enchanting beauty of Sri Lanka as a destination."
National Director of Mrs World (Sri Lanka), Chandimal Jayasinghe, is co-producing the event with the Colombo Lifestyle Company. The event management company is known for their skill in producing specialised high-end events, launches, awards ceremonies and parties and will thus serve perfectly in organising an event of this nature.
Events director of the Colombo Lifestyle Company, Rishini Weeraratne also mentioned, "We believe that this pageant will not only showcase the beauty of our paradise island to a global audience, but it will also create more opportunities for the country as a venue, being able to host such large scale events."
CEO of GFlock, Ranil Willaddarage also spoke about their partnership with the Mrs World pageant, "Global platforms like Mrs World can bring people together and create positive vibes towards society.
Bringing such an event to the country, making that opportunity for us is a great thing and I would like to thank the Mrs World organisation.
We believe that every global platform should push society towards a multicultural, scientific and tolerant civilization which will be the ultimate solution for preserving humanity."
(Pix by Anuruddha Medawattegedara)