Arimac Joins Ooredoo Algeria to Launch ‘YOOZ’

CEYLON TODAY | Published: 2:00 AM Jun 16 2021

Further expanding its digital prowess across global boundaries, premier digital solutions provider Arimac recently partnered with the Algerian subsidiary of the telecommunications behemoth Ooredoo to develop a novel, featurerich self-care mobile application ‘YOOZ’, for youth in the country. This marks the first time a Sri Lankan IT organisation linked with an Algerian corporate for the development of a fully-fledged mobile app; thrusting Arimac into the global spotlight. 

“We are happy to partner with a world-class corporate such as Ooredoo to set a new benchmark in Sri Lanka’s technology sector by developing this unique self-care application which brings an intuitive, 360 solution to engage today’s youth. I applaud our committed and highly skilled team for their intense dedication to complete YOOZ within just six months in a pandemicstricken backdrop that undoubtedly challenged us all in unprecedented ways. Arimac has always strived hard to accelerate development in the country’s ICT landscape, and YOOZ is yet another testament to this. 

We will continue to push the boundaries of excellence both within the country and the region as we innovate for the future,” Arimac Digital Founder and CEO Chamira Jayasinghe stated. Ooredoo Algeria Chief Executive Officer Bassam Yousef Al Ibrahim commented, “At Ooredoo we consistently seek out cutting-edge technology to provide customers with first-time-ever, user experiences. Our aim is to elevate lifestyles, along with providing seamless connectivity.

 In Arimac we found the perfect partnership.” Ooredoo Algeria Chief Marketing Officer Isabelle Hajri commented, “The Arimac team worked closely with us and leveraged their out-ofthe-box, creativity and unique design thinking dexterity to bring to life a solution, flawlessly merging with our vision. 

At a time when this pandemic has disconnected the world, our aim with YOOZ is to enable users to nurture their connections, through personalised data plans designed by them, catering to their own individual preferences and capacities.” With a sleek, easy-to-use interface, YOOZ gives users access to a carousel of exciting features and options, empowering them to enjoy better control over their mobile connections. 

YOOZ comes with a graphical, interactive dashboard that displays balance information, purchase history, and wallet information, amongst other insights. A conversational and gamified cognitive feature named ‘Roogy’ is built into the app to support users, while they are also given the option of building their customised mascot via the platform’s gadget shop. The mascot grows with each transaction conducted on the app as tracked by a points scheme with a level up mechanism and a gamified bundle purchase mechanism.

CEYLON TODAY | Published: 2:00 AM Jun 16 2021

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