Ahead of SL tour: BCB looks for short-term sponsorship

CEYLON TODAY | Published: 2:00 AM Sep 11 2020
Sports Ahead of SL tour: BCB looks for short-term sponsorship

Bangladesh Cricket Board (BCB) is struggling to manage a meagre short-term sponsorship for the team ahead of their Test series in Sri Lanka thanks to the longstanding effects of the Covid-19 pandemic that has made similar jobs difficult for Cricket Boards across the world!

The drawn-out effects of coronavirus have already started hitting the global economy, let alone the sports arena, forcing Cricket Boards across the world to go for short-term sponsorship deals, and Bangladesh is going the same way, they said.  

BCB Chief Executive Officer (CEO) Nizamuddin Chowdhury said they are trying to manage a sponsor for only the Tigers’ upcoming Sri Lanka tour. 

Bangladesh will travel in the last week of the current month to play the three-Test series scheduled to commence on 24 October.

“There is no sponsor for our National team right now. In such a reality, we’re looking for a sponsor on a temporary basis,” Chowdhury said on Saturday.

“We will go for a long-term deal sometime later with the overall market situation becoming normal,” the BCB CEO added, saying: “We’ve the Sri Lanka series ahead,so we’re now trying to manage a sponsor for the tour. Later we’ll try to go for a long-term deal.”

The timeframe of media rights has also expired and BCB has to look for a sponsor for media rights like the team sponsorship.

“All issues including media rights will be resolved along with team sponsorship,” Chowdhury said.

Prior to BCB, Pakistan and Indian Cricket Boards experienced the negative impact of novel coronavirus. When Pakistan Cricket Board was preparing to tour England, they had to sweat buckets for pursuing a sponsorship for their National team. Later, former Pak all-rounder Shahid Khan Afridi extended his hands and managed a sponsorship for the team through his foundation, Shahid Afridi Foundation (SAF).

Its severity was also seen in the case of the Indian Premier League (IPL) sponsorship deal. When VIVO, a Chinese technology company, pulled out of the IPL sponsorship, the Board of Control for Cricket in India (BCCI) had to struggle to manage a sponsorship for the 2020 IPL edition.

Finally, BCCI managed a sponsorship of Rs 222 crore from Dream11 in place of a staggering amount of Rs 444 crore sponsorship deal from the Chinese mobile company who withdrew the deal from IPL owing to the recent border standoff.


CEYLON TODAY | Published: 2:00 AM Sep 11 2020

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