Softlogic Life launches ‘Dollar Saver’

CEYLON TODAY | Published: 2:00 AM Oct 15 2021

Softlogic Life goes beyond borders with the introduction of a powerful new USD savings life insurance solution, ‘Dollar Saver’ that will be offered to Sri Lankans working and living overseas. Setting yet another benchmark in the country’s highly competitive insurance sector, the two-year savings plan enables Sri Lankans residing overseas to enjoy a 6.5% guaranteed annual return on their savings in dollars, while also benefiting from a life insurance cover equal to the maturity benefit. Softlogic Life’s Dollar Saver makes its mark in Sri Lanka as a first of its kind solution offered by a life insurance company within the nation. 

The product will be offered in full accordance with Sri Lanka’s Forex Regulations. Softlogic Life’s Dollar Saver addresses both the protection and investment needs of Sri Lankans domiciled overseas with a foreign income. The product is open for dual citizens as well as Sri Lankan residents who earn income from an overseas source. Customers can start with a minimum of 5,000 USD and go up to a maximum of 100,000 USD with just a one-time premium payment. “In today’s context, with the competition and what’s going around the world, it is best for companies to evolve. 

Especially with the pandemic, it is key to evolve with technological advancements. Softlogic Life has always been an early adopter of technology even before the pandemic which has helped the company grow by 43% in the first half of 2021 amidst everything. With a clear advantage over the competition, we were ready to move forward and extend our insurance services to over two million Sri Lankans living beyond borders while giving an opportunity to bring in more dollars to Sri Lanka,” remarked Ashok Pathirage, Chairman of Softlogic Holdings PLC. Customers can sign up to the Dollar Saver Plan through Softlogic Life’s highly secure, 100% paperless, digital onboarding process. They are also offered the convenient options of making their premium payments through any credit or debit card that are subject to limits, or fund transfers.

CEYLON TODAY | Published: 2:00 AM Oct 15 2021

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