Daraz commits to coosting e-commerce innovation, growth in SL

CEYLON TODAY | Published: 2:00 AM Dec 3 2021
FT Daraz commits to coosting e-commerce innovation, growth in SL

Daraz Group CEO, Bjarke Mikkelsen visited Sri Lanka on 25-26 November. During his visit he met with key government leaders and officials including, Namal Rajapaksa, Minister of Youth and Sports and State Minister of Digital Technology and Enterprise Development, Tharaka Balasuriya, State Minister of Regional Cooperation, Ajith Nivard Cabraal, Governor of the Central Bank of Sri Lanka and Oshada Senanayake, Chairman of the Information and Communication Technology Agency and Director General of the Telecommunications Regulatory Commission of Sri Lanka. 

During these meetings, Mikkelsen expressed Daraz’s commitment to boosting e-commerce innovation and growth in Sri Lanka, and discussed key initiatives that Daraz will take forward with the Government of Sri Lanka and relevant agencies to increase e-commerce-related jobs in Sri Lanka and raise the standards of education related to online marketplaces and buying and selling online. “Daraz has seen tremendous growth in Sri Lanka over the last couple of years, but e-commerce is still only a fraction of the retail market. 

Seller and consumer education are going to be a key focus of our work and we are happy to work closely together with the Government on a number of initiatives. With a strong public-private partnership we are confident that e-commerce will become a vital industry that not only creates jobs but provides many other opportunities for communities across the island,” Mikkelsen said. Daraz Sri Lanka aims to have at least 100,000 active and educated small and medium enterprises selling on its platform, which in turn could lead to at least 300,000-400,000 new jobs in Sri Lanka.

CEYLON TODAY | Published: 2:00 AM Dec 3 2021

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