Union Assurance hosts industry’s first blog competition


Inviting all writing enthusiasts! Sri Lanka’s trailblazing Life Insurer, Union Assurance PLC, launched an industry-first blog competition, ‘BLOG IT’ on 1 September 2022 in recognition of Life Insurance Awareness month falling in September. Writers are encouraged to submit their entries for BLOG IT via https://lnkd.in/gxFCcH2R by 25 September 2022. Winners of the competition will be rewarded along with the opportunity to have their work published on the Union Assurance website and social media.

 Union Assurance is committed to insuring lives and empowering people to achieve their dreams. BLOG IT is an extension of this purpose. The novel competition has been designed to encourage talent in Sri Lanka to express their views on ‘The Importance of Life Insurance’ via an essay, poem, or story. Winners will be selected based on the quality and creativity of their submissions, upon review from an independent academic professional.

 Chief Marketing Officer of Union Assurance, Mahen Gunarathna, said, “The Life Insurance Awareness Month is a global movement dedicated to educating the public about the pertinence of obtaining financial security to lead wholesome lives. This year, Union Assurance is proud to launch BLOG IT – a competition providing a platform for talented writers to share their thoughts on this. BLOG IT is also the first of its kind in the industry, and we are excited to take a leadership role in facilitating our writing enthusiasts to showcase their abilities. I wish all the participants good luck and am thankful for their participation.”

 As Sri Lanka works towards recovering from its current financial challenges, Union Assurance is dedicated to improving financial literacy across communities to protect individuals and families against financial volatility. BLOG IT and many other initiatives have been planned by the company during this Life Insurance Awareness month to accomplish this purpose.