SLIM receives CPD

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The Sri Lanka Institute of Marketing (SLIM) became an accredited global training provider of ‘Continuing Professional Development’ (CPD) UK. The SLIM Training arm, which has been recognised and endorsed by CPD-UK for accreditation, conducts customised programmes and training on numerous subjects that are not limited to Marketing and Sales for the corporate sector, with a view to enhance professional skills of their staffs and overall productivity of the organisations.

SLIM Training is geared to enhance skills of executives and aspiring marketers through tailor-made programmes, workshops, and training programmes. These programmes are conducted by industry experts who are marketing practitioners, who offer students a look into the practical aspects in the field, along with theoretical knowledge. Hence, participants are bestowed with a wealth of knowledge to improve their capacities comprehensively.

CPD-UK enables learning to become conscious and proactive. The CPD Certification Service provides recognised, independent CPD accreditation compatible with global CPD requirements. Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value is scrutinised by CPD to ensure integrity and quality of training programmes.

Speaking on the CPD-UK accreditation on SLIM, SLIM President Nuwan Gamage said this new feat will add more credibility to training programmes and workshops conducted by SLIM, keeping the institute on a global pedestal.

“SLIM, as the national body for marketing, is dedicated to groom the upcoming generation as proactive individuals with knowledge in Marketing. We constantly benchmark with international standards in designing training courses and programmes for young executives. In the process, we also customise educational products to suit varying requirements of our corporate partners. Thus, SLIM Training programmes are personalised. The corporate sector in Sri Lanka has endorsed SLIM Training programmes due to their effectiveness in enhancing performance of their employees,” he noted.

“Employees who participate in SLIM programmes have demonstrated exceptional skills at their respective organisations. Thus, SLIM constantly receives requests from organisations to groom their employees. We value the accreditation offered by CPD-UK on the SLIM Training arm, which, we believe, is something that we richly deserve,” he said.

SLIM CEO and Executive Director Sanath Senanayake said, the core object of SLIM is to enhance and continuously develop marketing education in Sri Lanka, adding that the entity is committed towards this object by way of skills development of executives of organisations.

“SLIM constantly enters into agreements with top corporate entities to contribute towards the development of the marketing profession by way of training. We thereby contribute to the forward journey of the country by grooming proactive individuals with the required knowledge in marketing. The corporate sector has become the ambassador of customised training programmes and courses conducted by SLIM. With the endorsement by CPD-UK on SLIM Training programmes and the accreditation granted, our relationships with organisations will grow exponentially,” he said.

Established in 1996, the CPD Certification Service is the largest and leading independent CPD accreditation organisation working across all industries.