Optimising Social Media to the Hilt


Social media managers are often overlooked when talking about a brand’s success, but in modern times, where the internet is everything, if one does not have a social media presence, then one may as well not exist. Thilanka Rathnayake is a well-established social media manager, who owns his own company Devotion, and manages accounts of many brands and celebrities in Sri Lanka.

He shared with us the tip and tricks of navigating the online world, as well as insider information on getting that renowned blue tick.

What online communities have you managed in the past?

I have managed Sri Lankan cricketers, celebrities, singers, politicians, tourist hotels and I am currently promoting the #SriLankaCan Project to help overcome the economic crisis.

How do you check and stay on top of the latest updates, innovations, and new platforms in social media?

Social media is a living platform that changes constantly. New platforms, the latest updates, features and functionalities are not easy to keep up with.

Staying on top of all the changes on Facebook, Twitter, Instagram, LinkedIn and YouTube is crucial for social media marketing and it can be a bit of a challenge. It is not impossible to handle this chaos, though. We follow a few tools and solutions that help wrap our head around it.

Technology and social media blogs are some of the most valuable sources of the latest changes in social media. Their job is to get fresh information about the changes in the virtual world and share it with their audiences. Not only will you find new updates, but also pro tips – ready to apply on social media.

In order to make sure you stay up-to-date with the content, you can either add blogs to your RSS feed or subscribe to newsletters. If you opt for the first option you can leverage one of the content curation tools available on the market. Subscribing to a mailing list, though, is a more convenient solution, since you get the latest news straight to your inbox once they appear. And, if you feel you get too many messages, you can always cancel the subscription.

Additionally, I follow the right profiles on Twitter and Facebook. I’ve also joined international Facebook groups about social media. There are thousands of events and conferences for business owners, marketing specialists and social media lovers across the world – I participate in those events as well.

You have verified many of the accounts you handle. What was the process like?

Verification can help with networking and push your company to your industry’s forefront as a trusted option. Getting verified on social media can be a challenge, and it might take some time, but it is definitely worth it.

Social media background verification refers to the process of using social media for conducting background checks. This involves analysis of social media posts, information provided on profiles and engagement on social media platforms to decipher an individual’s identity, profile and reputation.

You generally need to establish an active and noteworthy presence on the platform to become verified. Consistent activity and high-quality content are the two core ingredients for building a social media presence worth verifying.

What do you think is next for social media? Do you have any new strategies you hope to implement?

2022 has been the year of big changes. An old past that no longer served us has made way for new engaging features, personalised algorithms, and predictive digital tools. With the largest age group of social media users being represented by individuals between 10 and 36-years of age, social media speaks to three generations of digital natives.

I predict more visuals, more social videos, some memes for your next personal content, personal conversations, influencer marketing, the coexistence of fake news and regulations and people will learn to trust search engines.

The most obvious and immediate conclusion is that the next most popular social network will heavily rely on or revolve around virtual reality and augmented reality experiences.