On a quest to celebrate the finest brands in Sri Lanka, SLIM announces the launch of the 21st Edition of the SLIM Brand Excellence Awards 2022. This year’s edition aptly themed, ‘Mettle of Resilience’, will open for entries on 21st August, while the closing date for entries will be 22 September.
The SLIM Brand Excellence Awards looks to bestow five primary awards and ten special awards to recognise the efforts of brands that have managed to disrupt local and global markets through the tactful coupling of strategy, creativity and innovation to take their operations to the next level.
The five main award categories include Product Brand of the Year, Service Brand of the Year, Global Brand of the Year, Local Brand of the Year and Export Brand of the Year. The ten special awards added to this year’s awards night include, Innovative Brand of the Year, Turnaround Brand of the Year, Best New Entrant of the Year, B2B Brand of the Year, CSR Brand of the Year, Online Brand of the Year, SME Local Brand of the Year, SME Export Brand of the Year and the two new categories Agile Brand of the Year and Green Brand of the Year.
All entries are judged by a group of the country’s most respected, experienced professionals, who follow a careful and precise evaluation procedure to determine the brands, brand custodians and entrepreneurs most worthy of recognition.
The SLIM Brand Excellence Awards are known for being the most coveted brand awards in the country for over 20 years. With the vision of propelling local brands into the international arena, the SLIM Brand Excellence Awards process has been revamped this year with the introduction of a “ Brand Book”. The awards reflect a desire to develop and enable local brands to follow robust processes that will help them navigate the complex business environment of today. The SLIM Brand Excellence Awards platform is built upon a structure designed by the late Professor Uditha Liyanage, an expert on the mechanisms of brands.
“As a nation, we are going through tragic economic conditions. However, despite all these challenges, some of you have found the opportunity and means to survive with very creative ways of reaching out to engage and offer the best to your consumers. SLIM Brand Excellence is there to appreciate those strategic masterminds who kept their brand flags flying high. We, as a national body for marketing, firmly believe that we need to have a strong footprint in Sustainable Marketing Practices. Further, our national initiative is to establish marketing as a main force to develop our nation branding blueprint to position Sri Lanka globally for travel, Invest and Live. I think as marketing professionals in the country, we all have the responsibility of uplifting the Sri Lankan brand, which is a direct solution to moving out of this tragic situation,” Nuwan Gamage, President, Sri Lanka Institute of Marketing 2022, stated.
“It is now more than ever, the strength of our brands and our brands strategies are tested. Whilst most opted to halt brand building activities in the face of recurring challenges, there were those that understood the importance of strengthening brands and hustled to find ways to carry out activities that really engaged consumers, providing them with much needed solutions during turbulent times. This years’ theme “ Mettle of Resilience” has been brought forward to recognise and award those great branding blacksmiths who are moulding their brands to be stronger, more relevant and more resilient than ever before. We hope the marketing fraternity in Sri Lanka will use this opportunity to come forward with their amazing brand stories to keep the inspiration growing,” Kavi Rajapaksha, Project Chairperson, SLIM Brand Excellence 2022 remarked in unison.
Commenting on the same, Imal Fonseka, Head of Jury, SLIM Brand Excellence 2022 stated, “Weird times”. It’s a phrase I’ve both used and heard on multiple occasions people and corporates try to make some degree of sense of the significant changes to all aspects of their lives and way of doing business. Seemingly overnight, the rules of the marketer’s game have changed. Looking forward to many compelling cases of true brand excellence during extraordinary time.”
Continuing Gayan Perera, VP Events, Sri Lanka Institute of Marketing stated, “Year on year, Sri Lanka continues to face challenges, where the gravity or the impact of each challenge remains greater than the one before. In such a context, the sheer resilience of our brands has become the key yardstick to evaluate their excellence. This year too, amidst a plethora of challenges, SLIM Brand Excellence is on the verge of opening its doors to and recognising a collection of resilient brands that kept its brand promise to consumers despite difficult market conditions.”