Dialog’s ‘Govi Mithuru Nidhanaya’ programme rewards subscribers

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Govi Mithuru by Dialog Axiata PLC launched the Govi Mithuru Nidhanaya Competition for the 5th edition to reward subscribers of the service with grand prizes.

Along with the provision of the facility, the year-long loyalty programme aims to encourage and reward urban and rural farming communities and further uplift their livelihoods. The 2019, and 2020 instalments of the competition awarded a total of 46 subscribers at events hosted across the country and gifted grand prizes including gold coins, mobile phones and sewing machines.

Sri Lanka’s primary mobile phone-based agricultural information service, Govi Mithuru, helps maximise the crop security and yield for farmers across the island with the help of new technology. Under the patronage of the Department of Agriculture, the Govi Mithuru voice service has enabled users in the country to receive direct access to professional guidance in the sector, even covering topics such as GAP (Good Agriculture Practices) certification related information, crop pricing and future crop planning recommendations.

Offering advice on more than 30 crops, organic farming, and home gardening to over 1 million subscribers, the service is accessible to anyone using a basic feature phone.

The Govi Mithuru mobile app is also available to farmers, designed to deliver customised and timely information as per their requirements.