AIA Insurance bags ‘Digital Insurance Initiative of the Year in Sri Lanka’ title


AIA Insurance on the ‘Digital Insurance Initiative of the Year’ for launching the integrated AIA MyPOS system. AIA bagged this award for its pioneering effort in digital transformation to make the insurance business faster, easier, more precise and more efficient. This cutting-edge solution disrupted the way agents interact with customers and set a new and risen benchmark for the industry and simplified insurance disruption, a spokesman said.

Recognising that digital innovation is the key to driving and improving customer experiences is vital in these unprecedented market conditions and was well understood by AIA. The Company’s commitment to accelerate innovation and drive digital adoption drove the inception of the integrated AIA MyPOS system that uses next generation platforms with human centric design principles and utilizes modern architecture and security requirements. AIA has delivered multiple success stories over the years by aligning to its Technology, Digital and Analytical (TDA) vision. The implementation of cloud strategy, mobile and web strategy, back-office automation and company’s top attention on information security reinforces its position as the benchmark for customer excellence in the industry, he added.

AIA’s Chief Executive Officer, Chathuri Munaweera said, “We consider these awards to be important milestones in our continuing journey of providing excellent service to our customers. Digitalising our customer processes and providing seamless online accessibility towards our products and services takes a central place in our support structures moving forward. This award is yet another strong amplifier that we are on the right track in terms of the unique strategic actions put in place by our dedicated and highly skilled team to develop the integrated AIA MyPOS system. This has been a journey of learning and we would like to thank our sales teams and our valued customers for their patience, trust and confidence.”