Seylan Bank recognized as Category Accelerator

0
41

Seylan Bank was recognized for its commitment towards successful performance at the Daraz Partner Performance Awards held recently. The Bank with a Heart was recognized as the Category Accelerator for being the card base that owned a single category (utility bill payments) and enabled 200% volume growth on credit cards on a year-on-year basis.

Seylan Cards partnered with e-commerce giant Daraz for the Seylan Friday Offer, where customers received a 10% off on water and electricity bill payments when paying their utility bills on Daraz. Seylan Cards successfully owned this category with a remarkable growth in volume and thus added value to the customer bases of both Daraz and the Bank. The partnership also encourages customers towards online payments, making life convenient for them and paving the way for digital transformation in day-to-day financial transactions.

Speaking about the achievement Gamika De Siva, Assistant General Manager – Marketing and Sales at Seylan Bank said, “We are pleased to be recognized by Daraz as an accelerator and enabler for having grown this category to its best potential. Our partnership with Daraz has been since its inception and this will further strengthen the association our orgnizations have. Meaningful partnerships are one of the key factors that Seylan Bank thrives on as we add value to both our customers and partners.”

In keeping with the purpose of being ‘the essential card for essential needs’, Seylan Cards offers the best discounts in utility bill payments on Daraz, in addition to several other offers that take place throughout the year.