Seylan Bank conducts SME workshop in Puttalam

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Seylan Bank in partnership with the Ceylon Chamber of Commerce (CCC) Centre for SMEs and CIMA, conducted a workshop in Puttalam for owners of SME businesses in the area. Over the years, Seylan Bank has taken up the role of mentor towards the SME sector in Sri Lanka, with the strong belief that it is the backbone of the country’s economy, and that the sector should be empowered through relevant financial solutions and knowledge sharing. It is under this vision that the Bank conducts a series of workshops across the country with the aim of developing the regional SME industry.

The workshop was facilitated by Channa Gunawardana, CEO of Dankotuwa Porcelain, covering key areas of Appropriate customer segmentation, Branding and its importance, Marketing and its challenges, Technology and the need for digitalisation, Plan setting and acting on the plan, and Financial solutions. SMEs representing sectors including agriculture, trading, IT, salt manufacturing, spice exports, garments, dried fish manufacturing and construction took part in the workshop. This was the third workshop in the series, preceded by similar workshops in Ratnapura and Anuradhapura.

The regional workshops are organised by the CCC in collaboration with CIMA under the initiative ‘Forward Together,’with the objective of bridging the knowledge, skills, and financial and technological awareness gaps amongst the local SMEs.