HNB Assurance conferred with ‘Best Digital Marketing Insurance” Brand

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HNB Assurance PLC (HNBA), a leading life insurance service provider in Sri Lanka, was awarded the Best Digital Marketing Brand – Insurance in Sri Lanka by Global Business Outlook, UK recently. This prestigious title was awarded following a thorough assessment of the brand’s social media and digital assets, campaigns launched across social media platforms and management of social and digital platforms of the Company.

Sharing his views, Chief Executive Officer of HNBA, Lasitha Wimalaratne stated, “HNBA is delighted to be the recipient of this award. During the past couple of years HNBA has launched several bold initiatives and campaigns across its social media channels and this is a testament to the success of all those initiatives. The brand has always been focused on connecting and building relationships with our customers and key stakeholders through emerging channels, and the social and digital assets of the brand have helped us cultivate and manage meaningful relationships with our customers. It is no secret that social media is changing the way we communicate with each other, and digital platforms are powerful tools in today’s marketing context and HNBA has used these tools in a way which it captures and communicates the values of the brand. This achievement would not have become a reality if it were not for the efforts of our digital agency, and I’m truly thankful for the support and commitment that has always been forthcoming from them”. 

Commenting on the award, Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI) stated, “In today’s ever-connected world, the various social media and digital platforms have become so interconnected and intertwined with one’s day to day life, that the thought of an existence without it becomes preposterous and incomprehensible”.

Manager – Life Marketing, PR and Digital Media of HNBA & HNBGI, Shivanka Nawarathne stated. “This tremendous feat is a result of a dedicated team and their unwavering commitment.”