CEAT adopts new model to honour top dealers of 2020-21

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CEAT Kelani Holdings has honoured 99 leading tyre dealers in Sri Lanka by presenting them with award trophies, cash prizes and certificates at their doorsteps, adapting to the challenges of the times to continue its tradition of recognising those who contributed to the Company’s growth, a spokesman for the company said.  

 Substituting the usual gala awards weekend at a five-star hotel with visits to the top performing tyre dealers of 2020-21, CEAT presented 14 trophies, 85 certificates and 85 cash cheques to reward overall excellence as well as top sales performances under four product categories – Radial tyres, Truck tyres, Light Truck tyres and Three-wheeler tyres, he added.

 The trophies were presented to the Top 10 dealers who generated the highest sales revenue for the brand, and to the Gold award winning dealers in each product category.

 CEAT also presented cash cheques to the highest performing dealers in lieu of the customary overseas trips they usually enjoy according to their respective loyalty ratings of Platinum, Gold and Silver, the spokesman said.