In its commitment to ensure the responsible disposal of plastic waste, Hemas Consumer Brands, a leader in Sri Lanka’s FMCG sector, signed a Memorandum of Understanding (MoU) with Cleantech Pvt. Ltd., on 18 July 2022. As part of the project, plastic litter left behind at public events and public spaces will be collected and recycled as the partners work together to conserve the environment, a spokesman said.
The Hemas Group has pledged to raise awareness, champion advocacy through partnerships and rally people into action to safeguard the environment and protect our natural resources under its overarching Haritha Mehewara environmental pledge.
Sabrina Esufally, Acting Managing Director of Hemas Consumer Brands said, “Our main objective is to recognise and minimise our environmental footprint through sustainable and responsible operations in Sri Lanka. Our partnership with Cleantech is one of several large scale environmental projects planned by the Group to ensure the responsible disposal of plastic waste. Parallely, we are also looking inwards at our manufacturing processes to minimise the use of plastic in our products, which is taking the Group closer to achieving its commitment to reduce plastic used in packaging by 2030.
Phiroze Pestonjee, Managing Director of Cleantech Pvt. Ltd., added, “We are pleased to join hands with Hemas Consumer Brands to find innovative solutions to reducing plastic pollution in the environment. Sri Lanka’s biodiversity is being threatened by irresponsible disposal of plastic on land and sea. This is a timely initiative that places a spotlight once again on the need to urgently recycle plastic waste and restore our environment to its pristine glory.”