Supporting efforts to reform and revitalise Sri Lanka’s agricultural sector at the grassroots during these challenging times, HNB PLC launched ‘HNB Saru Ge Watte’, a campaign aimed to establish new marketplaces for rural farmers in urban areas while promoting home gardening in urban areas across the Central Province, a spokesman said.
Launched in collaboration with provincial and district agricultural offices, the campaign was kick-off at the Kandy City Centre. Provincial Director General of Agriculture, S A De Silva was the Chief Guest, HNB Deputy General Manager- Legal (Board Secretary) leading the initiative Thushari Ranaweera, HNB DGM/Chief Credit Officer, Nirosh Perera, CBSL Manager (Matale), Chathura Ratnayake together with HNB Regional Business Head (Central), Harsha Wickremasinghe, HNB Kandy Customer Center, Senior Manager, Indika Ekanayake, KCC Chairman Thusitha Wijayasena, Divisional Secretaries, Wathsala Marambage and R M S M Rathnayake were also present.
Given that farmers in non-banking rural segments have difficulty connecting to buyers in urban areas, HNB announced that it would work with its existing customer network to help disintermediate the agriculture sector by creating direct relationships between rural farmers and consumers across the island, in order to provide both sides respectively with a decent livelihood from their harvest, and a reasonable price for their essential needs.
Notably, the initiative also aims to promote home-gardening among residences in urban areas. The bank will facilitate seeds and fertiliser at discounted rates to residents to encourage farming in their gardens. Working in collaboration with the Agriculture Department and Divisional Secretariat, HNB has organised a series of capacity-building programmes to improve financial literacy and technical know-how for farmers at the Kandy City Centre, the spokesman added.