Sampath Bank signed a mutually beneficial memorandum of understanding (MoU), to act as a corporate sponsor for the Association of International Marketing Graduates in Sri Lanka (AIMGSL). The organisation for professional marketers with globally-recognised marketing credentials, AIMGSL offers mentoring, counseling, hands-on training, workshops and networking opportunities to its members.
Under the terms of this corporate sponsorship agreement – valid for a year, and renewable – Sampath Bank PLC will be entitled to a host of benefits at future functions including events and programmes scheduled for the next twelve months of AIMGSL’s event-calendar. In addition, the Bank will collaborate and propose ideas towards some of the industry-specific initiatives and events organised by AIMG. Ensuring that a level of expertise, insight, and resources are emphasised for the benefit of industries and marketing professionals.
The organisation has a tentatively scheduled 12-month event calendar that include a host of events, varying from CEO forums, retail events, networking events, panel discussions, viewpoints, seminars along with their annual conference.
“This agreement will benefit our entire membership,” enthused Sujith Silva, Chairman of the Association of International Marketing Graduates in Sri Lanka, who signed the agreement on behalf of the AIMGSL. “A keen awareness of financial matters is of paramount importance to marketing professionals, so associating with bankers and having senior bank officers on hand to provide clarifications and answers to questions at forums, will be enormously helpful moving forward, especially given the slippery slope the economy is currently on.
We are determined to acknowledge and support the Banking and Financial industry in Sri Lanka, with the guidance of these professional marketers. Accordingly, our goal is to inaugurate specific programmes and initiatives, which would be much informative. Continuing this long-lasting relationship between the Bank and the Sri Lankan Marketing fraternity, has been nothing but memorable to us all. Our members stand to learn a great deal from their banking counterparts, primarily from a well-established Bank such as Sampath Bank. In return, I hope to provide insights and knowledge which would be beneficial for them.”