On 21 April 2022, two outstanding young marketers, Samaridu Vitharana and Minidu Alles from Nestle Lanka were selected to face the best young creative talent from around the world at the biggest international awards Festival for the creative and marketing communications industry. The Sri Lanka Institute of Marketing(SLIM) will sponsor fifty per cent of the international participation fee further solidifying their contribution to strengthen the next generation of marketers in the country.
The latest edition of the national competition saw 20 vibrant teams go head-to-head at the Arcade Independence Square, Colombo; with the highest number of participants to be recorded. The participants pulled through a full day’s session, complete with an inspiring session from SLIM project chair Kavi Rajapaksha, followed by the day’s brief. The teams were given the day to compile an insightful presentation to a panel of eminent judges after 5pm on the same day.
The panel of judges included Ikram Mohideen(Chief Strategy Officer – Shift Integrated), Shaminda Perera (Head of Marketing –Reckitts), Radhini De Costa (Assistant Vice President –Communications, Nestle Lanka) and Hiruni Mendis (Gold Winner at Cannes Lions Young Marketers Global Competition 2013).
Sharing his thoughts on the local competition and the winners, the president of SLIM, Nuwan Gamage said, “It was heartwarming to see the highest ever participation as the host of this year’s Cannes Young Lions Marketer competition in partnership with Metal factor. Its an indication that the next generation of marketers are actively looking for global exposure to benchmark themselves to propel Sri Lanka marketing to the next level. We are also extremely proud to sponsor 50 per cent of the international participation fee for the winners as the national body for marketing, where we sincerely believe that it is that sort of guidance and support we need to be extending our budding marketers to ensure a bright future for the fraternity.”