Brandix upholds excellence as official apparel solutions partner

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In its relentless pursuit of excellence, Brandix sponsored the recently concluded J.P. Morgan Tournament of Champions 2022 held in New York, as the Official Apparel Solutions Partner. Creating unique performance wear for the a-list of the Squash world, Brandix aided the champions in their phenomenal performances at the oldest annual competition for squash professionals in the world, dating back to 1930. Top seeds Nouran Gohar and Ali Farag won this year’s tournament, one of the sport’s most iconic events staged at the Grand Central Terminal, New York.

In a pairing of champions, Brandix first sponsored the tournament in 2014. The innovators at Brandix aim to give the players freedom of movement and performance enhancement to enable every stroke to become a winning shot, ensuring perfect fit and finish in their gear as they strive for victory. The Brandix team utilised proprietary chemical technology in the apparel, to keep the wearer fresh throughout the game, and packed every piece with a wish for success.

“At Brandix we have one purpose ingrained in our DNA – to deliver Inspired Solutions through Inspired People. We understand that a combination of strategic discipline, flawless delivery and agility are prerequisites to achieve phenomenal performance in the sport of squash. These very same traits are what enable Brandix to achieve success and as such, the J. P. Morgan Tournament of Champions resonates with our values, as they continue a near century long tradition of showcasing the world’s best squash talent,” stated Dilan Gooneratne, Director of Brandix. “We congratulate the winners on their hard-fought victory, and look forward to our continued association with this event.”