CEAT pits its motorcycle tyres against competitors

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A series of gruelling field tests commissioned by CEAT Kelani Holdings for some of its top-selling motorcycle tyres has concluded that they hold their own against those of the two biggest competing brands, one from Sri Lanka and the other from India.

The benchmarking exercise was conducted at India’s state-of-the-art National Automotive Test Tracks (NATRAX) of the National Automotive Testing and R&D Infrastructure Project (NATRiP) in Indore, and at CEAT India’s corporate R&D facility in Halol, the Company said. Matching tyres from a leading Sri Lankan motorcycle tyre brand and a top Indian brand were tested alongside five motorcycle tyres manufactured in Sri Lanka by CEAT, on multiple key value propositions (KVPs) – handling stability, ride comfort, straight line stability, character curves, limit handling, brake stability, dry and wet braking index and distance.

The final test scores indicated that the CEAT 140/70-17 Zoom XL, 90/100-10 Gripp X3, and 100/90-17 Gripptyres were superior in some aspects, and on par in terms of other features with the products of the competitor brands, the Company disclosed. The tested tyres are those that fit the Yamaha FZ, Honda Activa, Bajaj Pulsar, Bajaj Platina and Hero HF Deluxe motorcycles.

Commenting on this exercise, CEAT Kelani MD Ravi Dadlani said: “Lives literally ride on motorcycle tyre, and we periodically invest in rigorous testing of key aspects of our products on purpose-built tracks. This is part of CEAT’s continuous product development strategy that is closely integrated with consumer insights and research findings. Insights suggested that tyre pattern features that support ride and handling, traction and grip, and better cornering capability are some of the key requirements of motorcycle tyre users. These requirements defined the parameters of our latest KVP tests. The test results drive our product development and performance enhancement processes and lead to the introduction of a new and improved tread patterns.”