AIA Insurance will continue its commitment towards one of Sri Lanka’s longest standing Corporate Social Responsibility (CSR) projects, the AIA Poson Safety Programme for the 29th year, this Poson. Held across three days, in Anuradhapura, Polonnaruwa, Dambulla and Mihintale, the programme facilitates 500 lifeguards across 22 reservoirs and lakes to ensure that pilgrims are safe when they bathe in the bodies of water.
Specially in this year of challenge, it is anticipated that Sri Lankans will feel a stronger need to engage in the powerful religious activities associated with Poson, to pray for our motherland. Therefore, the expectation is that a large crowd of pilgrims will gather together in these sacred locations to engage in powerful religious activities, despite the current country situation.
With its abundance of lakes and reservoirs in the North Central Province, these reservoirs overflow during Poson, with not just water but with religious devotees from all over the country to bathe in these reservoirs to beat the heat and cleanse themselves before making the pilgrimage to the ‘Udamaluwa’. With that in mind, AIA was determined to continue its societal endeavours to conduct the lifesaving programme and protect pilgrims.
Following an unfortunate death in 1992, AIA pursued a solution to prevent lives lost during Poson. So, in 1993, AIA together with the Sri Lanka Life Saving Association, the Sri Lanka Navy and the Sri Lanka Police launched the Poson Safety Programme with the intention of putting a stop to the senseless loss of lives by drowning.