15 Unilever products named ‘Most Loved Brands’

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Unilever Sri Lanka announced that 15 of its FMCG (Fast-Moving-Consumer- Goods) brands have been named the ‘Most Loved Brands’ in Sri Lanka, in LMD’s Brands Annual Ranking 2022, compiled by Brand Finance Lanka. Securing the top spots were Lifebuoy, Sunlight, Signal, Knorr, Sunsilk, Vaseline, Horlicks, Surf Excel, Comfort, Marmite, Lux, Dove, Pears, Vim and Glow & Lovely, making Unilever Sri Lanka the company with the most number of brands to make the list.

In LMD’s overall ‘50 Most Loved Brands’ index, Lifebuoy and Sunlight made it to the Top three, with eight other Unilever brands securing positions.   

Five Unilever brands also took home the ‘Most Loved Brand’ title in their respective sectors, namely Sunlight in the ‘Detergent’ sector, Signal in ‘Dental Care’, with Knorr, Sunsilk and Vaseline claiming the Number 1 spot in the ‘FMCG (Sauces and Ingredients)’, ‘Hair Care’ and ‘Personal Care’ sectors, respectively.     Commenting on the achievement, Hajar Alafifi, Chairperson and Managing Director of Unilever
Sri Lanka said: “We are proud and honoured to have received this recognition for not one but 15 Unilever brands! This signifies our strength in understanding our local consumer preferences and gaining the trust and respect of our stakeholders. We will continue to invest in our brands to make a positive impact in our consumers’ lives. My heartiest congratulations go to all the teams who have worked hard on building our beloved brands with passion and dedication!” The rankings were compiled based on a survey conducted by Brand Finance, the world’s leading independent brand valuation and ratings firm.

Their world-class Most Loved Index analyses respondents’ feedback on a 10-point scale that assesses the level of trust associated and the likelihood of considering a brand for purchase, which are then reviewed by an expert panel of brand analysts and consultants. A total of 898 respondents took part in the survey this year, who rated the brands by benchmarking one brand against others within individual sectors.