CAEDA offers to promote Sri Lankan products online and offline in China

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Sri Lanka is considering establishing national pavilions (offline and online) in Beijing and also considering to promote Sri Lanka’s high-quality products and services in China’s offline and online markets, via the famed Chinese social media platform TikTok , Sri Lanka’s Ambassador to China Palitha Kohona told Finance Today.

A delegation from the China Asia Economic Development Association Urban Cooperation Committee (CAEDA.UCC), led by the Chairman, Lu Hongjun, called on Ambassador Dr. Kohona, last week to explore ways and means of increasing Sri Lanka’s exports to China.

“The Chairman of CAEDA.UCC, Lu Hongjun was very enthusiastic about the initiative, given the longstanding friendly relations between the two countries. He said that the Chinese consumers will warmly welcome Sri Lanka products, especially Ceylon Tea, sapphires, spices, coconut products, seafood etc. Those products are already famous around the world, and also, they have gained a high reputation in the Chinese market,” Dr. Kohona said.

E-commerce is the booming trend in China. Lu would promote Sri Lanka products online, through mechanisms such as Douyin (Ticktock in China). At the same time, Sri Lanka national pavilions for offline promotions would also popularise Sri Lanka products among Chinese customers.

“He expressed confidence that the proposed Sri Lankan national pavilions in Beijing and on TikToK will serve as promising platforms for promotion of trade linkages, business expansion, cultural promotion and people-to-people exchanges between two nations,” Ambassador Kohona said.

Dr. Kohona, encouraged Chairman Lu, and asked the CAEDA UCC to establish the Sri Lanka national pavilions both online and offline. “China being the most lucrative consumer market in the world, we should grab it.” He also emphasised that increasing Sri Lankan exports to China could help Sri Lanka overcome the current crisis.

The offline national pavilions will be launched in Beijing, Xi’an and Hunan and the online national pavilion will in parallel be initiated in Douyin.

By Ishara Gamage