Nestlé was ranked Sri Lanka’s Most Valuable Food and Beverage Brand by the world’s leading brand valuation consultancy – Brands Finance. Published in the LMD Brands Annual 2022, this prestigious ranking, compiled for the 19th consecutive year, analyses Sri Lankan brands based on their value and strength. Securing the 11th position out of 100 corporate brands across different industries, the ‘Good food, Good life’ company recorded a 20% growth in brand value this year compared to 2021, as per the comprehensive research conducted by Brands Finance.
Three of Nestlé Lanka’s brands were also ranked among Sri Lanka’s Most Loved Brands of the year, which covers a total of 140 brands from diverse categories. The company’s flagship brand Nestomalt was ranked first in the Dairy Products – Malt Drinks category. Being a uniquely Sri Lanka product, Nestomalt has been enjoyed by consumers across generations for over 60 long years. In addition, Nestlé’s iconic brand Milo secured the second position in the same category, whilst the household favourite Maggi was ranked second among the leading brands in the Noodles and Other Wheat category.
“It is an honour to be recognised as Sri Lanka’s Most Valuable Food and Beverage Brand. This affirmation of our brand value and strength is truly encouraging at this unprecedented time. As a company with deep roots in Sri Lanka for over 115 years, we constantly strive to offer healthier and tastier products for our beloved Sri Lankan consumers, regardless of the prevalent volatilities. Further, having three of our brands in the Most Loved Brands 2022 ranking is also truly a pleasure. It is testament to the trust and confidence our Sri Lankan consumers have placed in our brands,” said Jason Avanceña, Managing Director, Nestlé Lanka.
Nestlé has been an integral part of Sri Lankan lives for over 115 years. Driven by its purpose of ‘unlocking the power of food to enhance quality of life for everyone, today and for generations to come,’ Nestlé caters to consumers across generations from early childhood to old age through its diverse food and beverage portfolio.