UNION ASSURANCE AMONG MOST LOVED LIFE INSURANCE BRANDS IN SL

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Union Assurance PLC has been ranked among the top three most loved Life Insurance brands in Sri Lanka. This recognition was from the business magazine LMD in association with, the world’s leading brand valuation consultancy, Brand Finance.

Chief Marketing Officer of Union Assurance, Mahen Gunarathna stated that he is truly proud and delighted that the Company has been recognised as a most loved Life Insurance brand in the country. “Our brand ethos is built around our connection with customers, and we have always evolved in line with customer expectations. He noted that innovation and digitisation are driving the Company’s customer-centricity. He added, “The seamless digital experience, which offers much ease and convenience, has been crucial to Union Assurance being recognised as a most loved brand.”

According to Gunarathna, the true value of a brand is based on how it makes customers feel. “What really matters is the experience offered and how it engages with their lives,” he stated. He stressed that brand loyalty arises from fulfilling a customer’s needs at an emotional level, and this has been a key factor driving their success. “Our brand promise, after all, revolves around offering policyholders more fulfilling lives while empowering the Sri Lankan dream,” he added.